For any e-commerce marketing strategy to work, you need an efficient way of triggering emotions in your target audience. It is the easiest method, which ensures that a person has the feeling to make a purchase, so this feeling is what converts visitor into customer. Most online marketing campaigns today still aim at reaching as many consumers as possible through promotion. However, it is not always bringing you desired results. As a consequence, there is the waste of money on PPC or other ads, which won’t convert. Julia Vashneva, the expert of Semalt Digital Services tells the ways how you can trigger emotions in potential customers. First of all, it is important to understand how to incorporate emotional aspect. You do not want to be one of those bloggers whose content lacks an element of some emotional appeal. Any web content intended for commercial purposes should involve an element of emotions, which is critical for getting good CTR and sales rise with a marketing campaign. From research, it is amazing how much emotion can impact on businesses. Emotion is the key influencer in any marketing campaign. Emotions help individuals who are interested in finding the value of clicking your link and ultimately converting into a client. Some of the ways to tap this potential may include: Understanding the psychology of liking and sharing. A good technique, which content marketers can use, is starting by viewing themselves. Any online content which can make you like or share is already in your emotion. It can include things such as funny posts, motivating picture and so forth. Doing your research and analyzing yourself can be a useful method for determining some of the aspects that emotion can trigger over the internet. This technique can be helpful especially when promoting content. Targeting the most powerful emotions. There are emotions, which have a higher tendency of triggering action than others. Some of these emotions include anger, joy or anxiety. When creating content for your site or e-commerce marketing plan, these emotions should be essential. Remember, user engagement, sharing and blacklining all make a website rank high on the SERPs. Due to this, one can cause the audience to agree with something, or even shock them to trigger some cause of action on your website. Conclusion For any e-commerce site, getting a steady flow of...