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Instagram wants to show the finest videos without completely destroying the sanctity of your main feed, so today it overhauled the Explore page with a slew of latest video channels. Most importantly, there’s a personalized “Videos You Might Like” feed that draws from to the network. There’s also themed, hand-curated channels, like one for Coachella, and feature spotlights on specific creators, like the ones Instagram started showing in Associated with january.
The update is coming to iOS and Android today, but will essentially available in the U.S. for now (with other countries coming soon). When Instagram announced it would switch to an algorithmically sorted feed last month, many users freaked out, and some pushed followers to turn on notifications about their posts. But by putting more of the focus on the Explore page, Instagram could gain the benefits of algorithmic curation without disturbing what’s familiar as drastically.